In the late 1970's business houses began sending & receiving Purchase orders, invoices,
& shipping notifications electronically via EDI. The EDI then was expensive & affordable
only by big sized businesses. Today the Internet has made electronic commerce affordable
to even smallest home office. Companies of all sizes can now communicate over the Internet
with each other.
ERP and EDI have gained tremendous importance as the world is gearing itself towards
strong business process integration. And time is near for the paper-based business to give
Way to electronic business when suppliers and customers will transact electronically.
Once isolated economies are now slowly integrating into a global village. This is also so
because suppliers are working hard to offer products / services at lower and lower prices.
To offer at lower and lower prices, cost saving, cost cutting is essential. By reducing
and even eliminating Inventory & distribution costs dramatically the total cost of
products/services are lowered by electronic commerce. In many cases online prices will be
lower than what consumers find elsewhere. Consumers already find huge bargains on air travel
on the net. In some cases prices are down to half. How all of this is possible is because
the customer and the supplier are now becoming easily accessible through the net. Take the
case of Amazon.com. It has no warehouses. It only routes book orders directly to distributors
and delivers a book at a price that is much less that what a regular books stores can offer.
Law firms can access specific sections on the Net instead of buying endless volumes of
legal references. Similarly music lovers can download music software online and also make
payments electronically. What we are seeing is that customers and suppliers have moved much closer in this new sales channel.
Seattle, America's emerald city is found to be quick becoming the electronic commerce capital
of the Web. It has the greatest concentration of Internet commerce powerhouses. As early
as 1994, Andrew Fry, founded Free Range Media, which is one of the first websites development
firms in the US. During this time Jeff Bezoz, who practically invented online commerce,
founded the Internet shop Amazon.com from a garage of a rented home. Amazon.com is today selling over
57000 books each day. Before starting Amazon.com, Jeff was working on Wall Street and saw
Internet growth statistics @ 2300% per year. He worked on a list of best products to sell on
the Internet. Today with about 45% stake in the company he is worth atleast an easy
$ 2 billion. It is reported that Amazon .com is the 3rd largest bookseller in the World
and may see revenues top $ 600 million in 1999 without opening a single brick and mortar
store. The major competitor for Amazon.com is Barnes & Noble's online venture. It is felt that
Amazon.com is poised to translate it success in books & music into other lucrative products.
Many analysts now call Jeff as one of the Bill Gateses of tomorrow.
A number of software companies are into electronic commerce business developing electronic
commerce applications. Microsoft Corporation, founded by Bill Gates in 1975 employs more than
27000 people worldwide, is stated to earn over $ 14.5 billion per year. However it was
surprisingly caught late in the growth of e-commerce. In recent times it has taken dramatic
steps to become a dominant player in electronic
commerce. The company was in a business war with Netscape on its Internet
explorer browser
software for quite some time. Microsoft two year
old travel site Edpedia has sold over 1 million air tickets on it store front & through
Partner sites fetching in $ 8.5 million per week. CarPoint is one of the leading Car buying
services on the Net delivering $200 million per month in new car sales to partner auto dealers.
Real estate services site Home Advisor has produced $ 30 million in loan referrals to
mortgage lenders since Aug 98.
Many ex-Microsoft, Ex-Amazonian executives have started companies to capture electronic
commerce business on the Internet. Other companies engaged in electronic commerce are
also building profitable & manageable businesses. Electronic commerce companies are
one of the biggest and flourishing business in the software industry today. Many companies
are launching their websites in order to boost sales and get closer access to the consumers.
Icat Corporation founded in 1993 provides Corporations and merchants with information,
software and services they need to set up electronic catalogs. It is one of the Hot 100
Technology Companies in the US. Hewlett Packard's Openpix Image Igniter, imaging software
is part of its e-commerce suite which enables store fronts to feature interactive product
photos what customers can zoom in and pan through for a more powerful online shopping
experience. There are photoshops such as Corbis (which is owned by Microsoft) and Photodisc
which together offer over 2 million images online to marketers and publishers around the globe.
One can order music software over the net and enjoy it one a streamlined media technology
software like those provided by Real Networks's Real Audio. A number of Websites are created
with compelling content that gets people online. While the current work has contributed much
to the growth of electronic commerce several entrepreneurs are developing award winning
websites to attract visitors from young and old.
Going by the trend of electronic commerce, Chuck Martin, the best selling author of
'Net Future :The Seven Cybertrends That Will Drive Your Business, Create Wealth, and
Define Your Future.' and the 'Digital Estate' remarks that "the world stands on the cusp of
a new era where most traditional business models will disappear and the wired consumer and
the wired organization will function in harmony". He also writes "A company's grasp of these
Cyber trends and it consequent willingness to transform its business will determine how well
it survives".
As the wired situation is increasing, it can create higher levels of operational efficiency,
which basically reduces cost and saves money for the end consumer. As the supply and demand
positions move online, demand can be aggregated in real time. Onsale.com a website for online
auctions aggregates supply by grouping all kinds of things for auctioning & then offers
people for bidding. On the other hand Priceline.com aggregates price bids of people for
products/ services. What happens actually is much more real supply and real demand match,
which takes a lot of waste out of the value chain. The Internet has vastly expanded the value
of goods and services business trade electronically. The Internet era has revolutionized
commerce, making electronic commerce a reality. The major force of electronic commerce is
driven by the fact that it results in lowering purchasing cost, a reduction of inventories,
lowering cycle time, more efficient & effective customer services, lowering sales & marketing
cost and new sales opportunities.
While Information Technology grows faster and faster, the consumer is soon to find the
shopping centre, rights into his living room on the monitors of his PC. The list of
products / services traded through the electronic media is fast growing. And many more
products and services are bought or sold over the net. There are a number of software which
are either developed or being developed, enabling the growth of electronic commerce .